Smashburger Partnered with Eclipse Foods to Release Vegan Milkshakes
Colin Smith — June 21, 2022 — Lifestyle
References: smashburger & vegnews
Smashburger partnered up with Eclipse Foods to launch a new collection of vegan milkshakes, including unique flavor options such as the 'Tangerine Dream.' The other flavors are the standard 'Vanilla,' 'Chocolate,' and 'Strawberry,' as well as two unique offerings of 'Peanut Butter' and 'Oreo.' Oreo is a noteworthy addition to the dairy-free milkshake collection as Oreo is known for its naturally vegan cookies.
The two companies are excited for this partnership as it marks the first large-scale rollout of plant-based milkshakes in the restaurant industry in the United States. Smashburger is trailblazing the industry and bringing vegan offerings into the mainstream market by combining excellent flavors with affordable prices. These six vegan milkshakes are suited for all customers to enjoy, as they do not compromise on flavor despite their vegan ingredients list.
Image Credit: Eclipse Foods
The two companies are excited for this partnership as it marks the first large-scale rollout of plant-based milkshakes in the restaurant industry in the United States. Smashburger is trailblazing the industry and bringing vegan offerings into the mainstream market by combining excellent flavors with affordable prices. These six vegan milkshakes are suited for all customers to enjoy, as they do not compromise on flavor despite their vegan ingredients list.
Image Credit: Eclipse Foods
Trend Themes
1. Plant-based Menu Offerings - More restaurants are partnering with plant-based food companies to offer vegan options on their menus.
2. Creative Vegan Flavor Profiles - Restaurants are experimenting with unique plant-based ingredients and flavor combinations to cater to the growing demand for dairy-free options.
3. Mainstreaming Vegan Products - As more consumers become interested in plant-based diets, businesses are seizing the opportunity to bring these products into the mainstream and disrupt traditional food industries.
Industry Implications
1. Food and Beverage - Restaurants are partnering with plant-based food companies to tap into the growing demand for vegan options.
2. Plant-based Food Manufacturing - As more consumers opt for plant-based diets, the demand for innovative new vegan products continues to grow.
3. Retail - As more consumers seek alternative dairy-free options, retail businesses have the opportunity to expand their offerings and cater to changing dietary preferences.
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