Dairy-Themed Video Games

Fortnite Diner Tycoon is a fully custom game mode within the branded Dairy MAX Level Unlocked digital space that's intended to meet Gen Z consumers where they are and interact with them in an immersive marketing manner. The game comes as a digital take on the classic Got Milk? campaign and works by having players build their own diner to serve customers. Players much master recipes, upgrade their kitchens, hire cooks and expand their restaurant offerings, while also recognizing that milk and cheese play a big role in flavor but also the nutritional aspect of their operations.

Chief Strategy Officer Jennie McDowell at Dairy MAX spoke on the Fortnite Diner Tycoon game saying, "Today's generation is shaping food culture in real-time, and they're doing it online. Gaming isn't just a hobby for Gen Z, it's where they connect, share ideas and influence each other. With Diner Tycoon, we saw a strategic opportunity to make milk cool again by meeting them in a space they already love. We're turning nutrition into something interactive and relevant to their world because real milk still matters."

Image Credit: Dairy Max