Dior Eyes is an innovative new retail concept pioneered by the iconic French fashion house that will serve as an immersive way to interact with clients. To be available for public use in Dior stores by June 2015, Dior Eyes will provide a behind-the-scenes look at the world of the brand's backstage show preparation.
In order to create the Dior Eyes experience, the couture house partnered with DigitasLBi Labs France.
Dior Eyes is an intriguing concept based on the brand's understanding of the new meaning of fashion week shows and the relationship between luxury brands and consumers. The exclusivity of the Dior Eyes virtual reality experience is an ingenious way for brands to take back the power in terms of behind-the-scenes fashion week coverage from bloggers and other industry influencers.