A joint project of Yorkshire Tea and the England and Wales Cricket Board, 'A Proper Ball' is a unique virtual reality experience designed for the avid cricket fan. Making use of the Oculus Rift headset, the experience will feature HD footage of English fast bowler James Anderson created especially for the event. When cricket fans put on the Oculus headset, they will be instantly transported to the crease where they will face three 80-miles-per-hour balls from Anderson.
The VR cricket event will be accessible to attendees of the Investec Ashes Series and is aimed at providing fans with the most memorable experience possible.
The unique application of virtual reality technology to enrich the live sporting event is representative of the shifting expectations of the consumer.