Located within London's Waterloo Station, a recent VR-powered Stella Artois activation offered the chance to get a literal bird's eye view of the event. The immersive campaign is a followup to their event at Wimbledon 2014, for which they produced a film profiling Rufus, a hawk that patrols the airs around the stadium in order to keep away pigeons.
For Wimbledon 2015, Stella Artois expanded on its sponsorship in its presentation of 'The Perfect Flight,' a virtual reality experience that transported individuals to the gaze of Rufus as he soared over London. The creative VR experience was produced by Unit9 for the Oculus Rift, while Stella Artois has also launched an app for Google Cardboard users.
This experiential campaign is an excellent way to interact with consumers and build the brand's presence at the annual tournament.
What Makes This Trend Stand Out
- Virtual Reality Experiences
- Brands can harness the power of virtual reality to create immersive experiences that transport individuals to new perspectives.
- Immersive Advertising
- Experiential campaigns that offer unique and immersive experiences can help brands engage and connect with consumers in a meaningful way.
- Cross-platform VR
- Creating virtual reality experiences across multiple platforms, such as Oculus Rift and Google Cardboard, allows brands to reach a wider audience.
Sectors Adopting This
- Marketing and Advertising
- The marketing and advertising industry can leverage virtual reality to create innovative and engaging campaigns that leave a lasting impression on consumers.
- Sports and Entertainment
- Virtual reality experiences can enhance the sports and entertainment industry by providing fans with unique and immersive perspectives of live events.
- Technology and Gaming
- The development and advancement of virtual reality technology opens up new opportunities for innovation and disruption in the gaming industry.
