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37 Fitness Brand Activations

From Indoor Sledding Stunts to Streetcar Sneaker Experiences

— March 24, 2016 — Autos
Fitness brand activations serve as an excellent opportunity for consumers to test out a product or service in a risk-free environment. From pop-up gyms that takeover city parks to brand exhibitions that serve as thorough retrospectives, it's clear that consumers are responding well to experiential campaigns.

One fitness brand activation of note is the gamified billboard display set up by Reebok in Stockholm. The interactive advertisement invited passersby to try to run as fast as they can past the sign, with those hitting a certain speed receiving a free pair of ZPump 2.0 training sneakers. The clever event highlights the engagement level of such gamified campaigns, while it also suggests that publicity stunts that generate an authentic buzz make for excellent introduction to any product or service.

6.1
Score
Popularity
Activity
Freshness
37
Indoor Sledding Stunts
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
<
36
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
<
35
Gigantic Treadmill Races
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
<
34
Interactive Dance Installations
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
<
33
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
<
32
Barre Workout Promotions
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
<
31
Fitness Gear Vending Machines
Fitness Gear Vending Machines
Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
<
30
Branded Yoga Breaks
Branded Yoga Breaks
SXSW 2015 Goers Embrace Healthy Networking in Between Events
<
29
Subway Fitness Stations
Subway Fitness Stations
Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
<
28
Auto Shop Workout Classes
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
<
27
Branded Workout Promotions
Branded Workout Promotions
This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes
<
26
Sneaker Pop-Up Galleries
Sneaker Pop-Up Galleries
Adidas Introduces the Public to Its New 'Tubular' Shoe Collection
<
25
Sports Bra Pop-Ups
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
<
24
Treadmill-Powered Cinemas
Treadmill-Powered Cinemas
This Theater Uses Human Power to Keep the Movie Buffering
<
23
Cider-Endorsed Obstacle Courses
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
<
22
Branded Pop-Up Skate Parks
Branded Pop-Up Skate Parks
Streetwear Brand Surf Liquor is Behind This Pop-Up Shop and Skate Park
<
21
Immersive Hockey VR Campaigns
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
<
20
Warming Fitness Stations
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
<
19
Customized Sneaker Expansions
Customized Sneaker Expansions
Nike ID Comes to Canada in Time for the Holiday Season
<
18
Workout-Advertising Robots
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
<
17
Outdoor Urban Gym Pop-Ups
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
<
16
Bartering Fitness Machines
Bartering Fitness Machines
The Nike FuelBox Dispenses Gear in Exchange for Nike FuelBand Points
<
15
Celebratory Sneaker Shop Takeovers
Celebratory Sneaker Shop Takeovers
The Livestock Nike Air Max Day Takeover Popped Up in Toronto
<
14
Branded Skate Park Pop-Ups
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
<
13
Cobranded World Cup Pop-Ups
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
<
12
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
<
11
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
<
10
Workout-Bartered Subway Fare
Workout-Bartered Subway Fare
Mexico City is Offering Free Subway Rides in Exchange for Squats
<
9
Streetcar Shoe Experiences
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
<
8
Floating Fitness Studios
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
<
7
Pop-Up Shoe Stores
Pop-Up Shoe Stores
This Mobile Shop Lets Customers Experiment with High-Tech Footwear
<
6
Futuristic Fitness Galleries
Futuristic Fitness Galleries
Nike has Invaded a Gallery to Promote a Holiday Collection
<
5
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
<
4
Race-Ready Runners Pop-Ups
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
<
3
Bike-Powered Outdoor Cinemas
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
<
2
Branded Pop-Up Training Facilities
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
<
1
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
<