This Fit Bit event was put on by the brand at a recent Sport Relief event at Olympic Park in London. The immersive event served as a product education session, introducing individual consumers and their families to the capabilities of the Fit Bit fitness band, including the kind of data such a gadget provides.
The Fit Bit brand activation invited passersby to participate in the obstacle course, which featured eight installations. Aimed at children over 12, the experience included a giant ball pit filled with 14,000 plastic balls.
Taking place on March 20, the event was organized for Fit Bit by London-based creative concept agency Outside Collective, while the Halo Group designed and constructed the course itself.