This Fit Bit Event Invited People to Try Its Obstacle Course
Rebecca Byers — March 23, 2016 — Marketing
References: eventmagazine
This Fit Bit event was put on by the brand at a recent Sport Relief event at Olympic Park in London. The immersive event served as a product education session, introducing individual consumers and their families to the capabilities of the Fit Bit fitness band, including the kind of data such a gadget provides.
The Fit Bit brand activation invited passersby to participate in the obstacle course, which featured eight installations. Aimed at children over 12, the experience included a giant ball pit filled with 14,000 plastic balls.
Taking place on March 20, the event was organized for Fit Bit by London-based creative concept agency Outside Collective, while the Halo Group designed and constructed the course itself.
The Fit Bit brand activation invited passersby to participate in the obstacle course, which featured eight installations. Aimed at children over 12, the experience included a giant ball pit filled with 14,000 plastic balls.
Taking place on March 20, the event was organized for Fit Bit by London-based creative concept agency Outside Collective, while the Halo Group designed and constructed the course itself.
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