Reebok Korea recently held an event where patrons were required to run on treadmills in order to keep their movie buffering. While many companies have experimented with initiatives to get customers moving, Reebok's latest campaign involved an unusual venue.
In order to promote Reebok's new 'ZPump' sneakers, the company surprised an audience of movie fans with a treadmill and a few pairs of shoes. Audience members were called down one by one to try on the new shoes and take a run on the treadmill. The faster an individual ran, the more the movie would buffer. When an individual grew tired of running, they could switch with a fellow audience member to keep the movie buffering.
The 'Run The Movie' campaign not only stirred up conversation about Reebok's new sneakers, but it also encouraged patrons to think about exercise in new and creative ways.