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23 Relaxing Brand Pop-Ups

From Rejuvenating Festival Stations to Enchanting Garden Pop-Ups

— January 20, 2016 — Marketing
As immersive brand pop-ups increase in frequency and size, new takes on classic event concepts are emerging to the delight of consumers. From tranquil gin pop-ups in botanic gardens to customer appreciation yoga events in-store, brands are targeting overworked, busy consumers by providing them with unexpected moments of delight.

Often popping up in places where consumers would find themselves during their daily routine, these brand activations serve as a great opportunity for product education and face-to-face interaction with individuals.

A great example of this is the relaxation-focused station Zappos hosted recently at Wanderlust Festival. The yoga-themed 'Escape' booth provided a space to practice yoga, get their hair done, visit the apothecary bar or rejuvenate while enjoying some healthy juice.
6.8
Score
Popularity
Activity
Freshness
23
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
<
22
Zen Furniture Events
Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
<
21
Rejuvenating Festival Cabanas
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
<
20
Boozy Bath Pop-Ups
Boozy Bath Pop-Ups
This Pop-Up Event by 'Bathstore' Brings Champagne Bubble Baths to Consumers
<
19
Cozy Holiday Lounges
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
<
18
Rejuvenating Festival Stations
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
<
17
Grove-Inspired Yogurt Experiences
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
<
16
Rejuvenating Holiday Pop-Ups
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
<
15
Floating Market Soda Pop-Ups
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
<
14
Luxury Vehicle Garden Pop-Ups
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
<
13
Botanical Gin Workshops
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
<
12
Multi-Sensory Gin Tastings
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
<
11
Gin Garden Experiences
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
<
10
Emoji Drink-Ordering Bars
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
<
9
Male Pampering Pop-Ups
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
<
8
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
<
7
Savory Cocktail Pop-Up Bars
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
<
6
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
<
5
Botanical Oasis Gin Experiences
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
<
4
Enchanting Garden Pop-Ups
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
<
3
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
<
2
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
<
1
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
<