The Schweppes Floating Market is a unique immersive activation launched in Australia by the soda brand. Created by brand activation specialists the Taboo Group, the vibrant pop-up event recreates the magic of the river markets of Thailand, Indonesia and Vietnam.
The Schweppes Floating Market activation served as the official launch of the brand's new range of flavored mineral water. Flavors included in the new offering are Pear and Melon and Guava and Pear.
The floating market serves drinks and coincides with Good Food Month in Australia as well as the Night Noodle Markets of Fairfax, Melbourne. The results are a memorable brand experience that introduces the new product to consumers in an organic and thematic way.
The Schweppes Floating Market Has Set Its Sails in Australia
Rebecca Byers — August 27, 2015 — Marketing