Drink brand 'Innocent' recently opened up a pop-up bar for a day with a unique premise—at the Coconut Watering Hole, patrons must order a drink using emojis.
The free pop-up bar took the form of a tiki-themed hut and offered a variety of coconut water-based mocktails, which could be ordered by using the right combination of hashtags and tropical-themed emojis when a photo of the pop-up was shared to social media. Considering that emojis are practically the language of Millennials and digital natives, this is a genius way to appeal to this demographic.
As well as being able to order a drink in a fun way at this Innocent pop-up bar, the branded bar also included stations where people could enjoy beauty treatments.
Why This Trend Is Growing
- Emoji Drink Ordering
- The use of emojis as a method of ordering drinks in bars can be applied to other industries to enhance customer experience.
- Social Media Integration
- Using social media in conjunction with a physical establishment can increase brand awareness and customer engagement.
- Branded Pop-up Experiences
- Creating unique and exciting pop-up experiences can help draw attention to a brand and increase buzz around their products or services.
Industries Being Reshaped
- Food and Beverage
- Integrating technology and social media into food and drink establishments can enhance the overall customer experience and increase engagement.
- Beauty and Wellness
- Incorporating unique experiences into beauty and wellness offerings can elevate the brand and engage customers in a new way.
- Event Marketing
- Creating unique pop-up experiences can be a successful way to market a brand and generate excitement among customers.
