Drink brand 'Innocent' recently opened up a pop-up bar for a day with a unique premise—at the Coconut Watering Hole, patrons must order a drink using emojis.
The free pop-up bar took the form of a tiki-themed hut and offered a variety of coconut water-based mocktails, which could be ordered by using the right combination of hashtags and tropical-themed emojis when a photo of the pop-up was shared to social media. Considering that emojis are practically the language of Millennials and digital natives, this is a genius way to appeal to this demographic.
As well as being able to order a drink in a fun way at this Innocent pop-up bar, the branded bar also included stations where people could enjoy beauty treatments.
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