This enchanting garden experience in London was a promotional event from fabric softener brand Comfort. The Comfort Intense Garden showcased the brand's new 'Intense' range of fabric conditioners and chose to do so with an immersive, romantic activation. Located in London's Covent Garden market, the sensory-driven event did a great job of debuting the new line's branding.
The enchanting garden event featured a flower-covered swing set and plenty of sculptures depicting natural elements such as giant mushrooms made from fabric. The unique experience features roses, daisies, peonies, a fountain and a tree all made from approximately 1,846 items of clothing.
The Comfort Intense range includes four new fragrances; Fuchsia Passion, Fresh Sky, Ocean Pearl and Sunburst.
This activation serves to take advantage of the consumer need for a positive, memorable experience in order to inspire brand loyalty.
The Comfort Intense Garden Showcases the Brand's New Fragrances
Rebecca Byers — July 18, 2015 — Marketing