Dior is channeling the aesthetics of spring with its new ‘Jardin’ capsule collection. The release puts floral prints and botanical motifs at the forefront of the capsule, sharing a selection of relaxed T-shirts, summer-ready short sleeve co-ords, and printed crewneck sweaters. Founder Christian Dior is famously known for having a green thumb, spending his time gardening, and studying horticulture. The ‘Jardin’ capsule focuses on the image of a rose, spreading this motif dubbed the “Queen of Flowers” throughout the uniquely designed pieces.
Collection highlights include a white Dior-branded crewneck that reimagines the ‘I’ in Dior as a pink rose that wraps around the letter. Silk bandanas are offered in similar prints to the apparel, making coordinating outfits easier. Accessories include pink mesh socks, a rose necklace, and silk ties that arrive in three colors. Consumers can shop additional items from the ‘Jardin’ capsule at the Dior website and worldwide boutiques.
Image Credit: Dior
Key Themes Behind This Trend
- Floral-focused Fashion
- There's an opportunity for fashion companies to create more apparel collections focused on floral and botanical motifs.
- Nature-inspired Accessories
- Companies can explore expanding their product lines to include rose-inspired jewelry, socks, and silk ties.
- Gardening Lifestyle Branding
- Brands that align themselves with gardening and horticulture can explore creating apparel and accessories that tap into this image.
Where This Applies
- Fashion
- Fashion brands can leverage the popularity of the 'Jardin' capsule collection by creating similar floral-focused apparel collections.
- Jewelry
- Jewelry companies can create collections inspired by flowers and botanical motifs, particularly with rose-themed pieces.
- Lifestyle
- Lifestyle brands can explore aligning themselves with gardening and horticulture, creating products that tap into the idea of a green thumb lifestyle.
