A followup to the brand's savory ice cream parlor of 2014, the Jacob's 'snacktail' bar in London's SoHo neighborhood is a playful activation that included snack-infused cocktails. The snack brand tapped mixologist Matt Whiley to create a variety of playful beverages that showed off the snack offerings.
The over-the-top snack-cocktail hybrids created by Whiley included a sparkling wine with potato vodka and peas and a chilli con carne snacktail that was served in a tin.
The whimsical decor provided an idyllic backdrop for the Jacob's event and was characterized by marquee lights spelling out the brand's namesake and a wall of potted plants that matched the colors of the new snack's packaging.
The unique Jacob's activation is a clever way for consumers to be introduced to the product in fanciful and potentially unconventional ways.