A followup to the brand's savory ice cream parlor of 2014, the Jacob's 'snacktail' bar in London's SoHo neighborhood is a playful activation that included snack-infused cocktails. The snack brand tapped mixologist Matt Whiley to create a variety of playful beverages that showed off the snack offerings.
The over-the-top snack-cocktail hybrids created by Whiley included a sparkling wine with potato vodka and peas and a chilli con carne snacktail that was served in a tin.
The whimsical decor provided an idyllic backdrop for the Jacob's event and was characterized by marquee lights spelling out the brand's namesake and a wall of potted plants that matched the colors of the new snack's packaging.
The unique Jacob's activation is a clever way for consumers to be introduced to the product in fanciful and potentially unconventional ways.
Key Themes Behind This Trend
- Savory Cocktail Pop-ups
- Savory cocktail pop-up bars offer a unique and playful way for brands to showcase their products and create memorable experiences.
- Snack-infused Cocktails
- The trend of incorporating snacks into cocktails opens up opportunities for mixologists to experiment with unique flavor combinations.
- Whimsical Brand Activations
- Whimsical and visually appealing brand activations can help generate buzz and create a memorable brand experience.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore the concept of incorporating savory snacks into cocktail menus, creating a new category of unique and enticing beverages.
- Event and Hospitality
- Event and hospitality businesses can leverage the trend of hosting snack-infused cocktail pop-up bars to attract customers and offer a distinct and memorable experience.
- Advertising and Marketing
- Advertising and marketing agencies can help brands create whimsical and visually appealing brand activations that leave a lasting impression on consumers.
