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19 Branded Wellness Ideas

From Zen Furniture Events to Margarine Culinary Pop-Ups

— March 24, 2016 — Autos
Branded wellness activations are emerging as a key brand touchpoint that can serve as both a product education session and lesson in brand heritage and the values they hold. From pop-up gyms that highlight a brand's athletic apparel to immersive exhibitions that illuminate the benefits of a product to a workout, there are plenty of ways for brand's to make an impact with individuals.

In particular, many brands are emerging with seasonal wellness campaigns that see mental well-being as a pivotal part of overall health. Bloo, Kayak.com and Celebrity Cruises all carried out experiential events in London on "Blue Monday" in 2016 that aimed to delight consumers with unexpected delights as a means of combating the so-called "saddest day of the year."

As consumers become more concerned with health and wellness, many brands are taking the opportunity to connect with individuals on growing concerns regarding the impact of a work culture that is admittedly unbalanced.
6.4
Score
Popularity
Activity
Freshness
19
Metropolitan Meditation Studios
Metropolitan Meditation Studios
'MNDFL' Creates Space for Achieving Peace of Mind in NYC
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18
Bunny Adoption Pop-Up Spas
Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
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17
Zen Furniture Events
Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
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16
All-In-One Wellness Hubs
All-In-One Wellness Hubs
Platform LA Clusters Innovative Wellness Brands into a Single Destination
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15
Blue Monday Happiness Promotions
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
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14
Commuter-Delight Brand Events
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
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13
Outdoor Urban Gym Pop-Ups
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
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12
Hybrid Wellness Studios
Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
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11
Branded Soup Pop-Ups
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
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10
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
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9
Luxury Vehicle Garden Pop-Ups
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
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8
Pop-Up Wellness Outlets
Pop-Up Wellness Outlets
The Newest Version of the STORY Retail Space is Themed After Health
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7
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
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6
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
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5
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
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4
Upscale Water Brand Pop-Ups
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
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3
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
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2
Branded Pop-Up Training Facilities
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
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1
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
<