Every so often, New York City's STORY retail store completely changes its theme, much like an art gallery that features ever-changing curated collections.
In the spirit of the arrival of a new year and all of the resolutions that come along with it, STORY's newest installation takes the form of a complete hub for health and wellness products. The unique assortment of products includes smart socks and high-tech eating utensils that all play a part in the maintenance of good health and the prevention of disease.
As with many STORY retail assortments of the past, this wellness and prevention-themed iteration was developed as part of a collaboration with insurance company Cigna. This is also a space for Cigna to show off its own Virtual Relaxation Pod, which makes use of Oculus Rift technology to transport users to relaxing settings with virtual reality.
Pop-Up Wellness Outlets
More Stats +/-
Experimental Fashion Pop-Ups
Scientific Skincare Flagships
Fresh Locavore Grocers
Narrative Swedish Design Pop-Ups
Experiential Co-Branded Retail
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.