In order to promote its new flat white coffee, the Greggs brand recently launched a playful sleep-based activation along the Thames River in London. The innovative event featured several coffee-shaped sleep pods arranged on an area of lawn. Patrons and passersby were invited to test the theory that taking a power nap after drinking a small dose of caffeine can dramatically improve one's level of energy.
The unique activation was organized for the Greggs brand by agencies Havas PR Manchester, Platform and Splendid. Located at London's Potters Field Park, the promotion for its new flat white coffee were able to taste the new product and then tuck inside on of the sleep pods for a quick nap. The experience engaged both London locals and tourists alike.