Part of a campaign aimed at busy London commuters, this Evian pop-up shop is a perfectly branded retail experience located in the English's capital's underground. Designed in collaboration between the luxury water brand and agency N20, the branded temporary retail establishment is complemented by a large-scale activation carried out at the 2015 Wimbledon Championships, for which Evian is a sponsor.
The Evian pop-up is outfitted in the trademark pastel pink that matches the bottled water brand's lids and features Evian-branded tennis balls, facial sprays and umbrellas. The Evian pop-up will encourage commuters to stay hydrated and will serve as a chance for consumers to interact with the brand from a lifestyle perspective.
The physical presence for the Alps-inspired water brand will remain open in London until September 3, 2015.