The X by adidas is an enormous one-of-a-kind training facility designed for women currently set up in London's Victoria Park. Designed to get Londoners excited about the prospect of running, the immersive pop-up is a multi-faceted space with room for a number of branded events.
Literally shaped like a giant "X," the pop-up fitness facilities will host a variety of sport-themed events during the pop-up's one-week duration. Such events planned include group runs, yoga sessions, boot camp classes, product education sessions, dinner parties and smoothie-making workshops.
The X by adidas is designed as an experiential launch of the brand's new PureBoost X running shoe that has been designed specifically for women. The illuminated structure glows purple and blue in the center of the London park.