Toilet cleaning brand Bloo's recently took to the streets of central London to give commuters something to smile about on Blue Monday, the day that scientists have determined to be "the saddest day of the year." The innovative brand activation featured an enormous fibreglass toilet installed at One New Change, a major office and retail development near St. Paul's Cathedral.
The promotion, aimed at cheering up passersby, included pink water inside the giant toilet installation that emitted a pleasant fragrance when "flushed." Additionally, the promotional event featured a host of brand ambassadors handing out beautiful bouquets of pink tulips. Individuals were invited to write down what was making them "bloo" and then flush it down the giant toilet.