These New Jacob’s Biscuits are Being Launched in the UK
Michael Hemsworth — June 28, 2022 — Marketing
References: pladisglobal & foodbev
These new Jacob’s biscuits flavors are being launched in the UK by brand owner pladis as a series of savory snacks perfect for enhancing any charcuterie board. The products include the new Jacob's Mediterranean biscuits in Tomato & Basil and Pinch of Salt varieties, and the Jacob's Cheddars Red Leicester. The Jacob's Mediterranean variants come in 190-gram packs, while the Jacob's Cheddars Red Leicester comes in 150-gram packs.
Marketing Director of Savoury at pladis UK&I Leighton Wall commented on the new Jacob’s biscuits saying, "…Starting out as a bread replacement when shelves were stripped bare in early 2020, now even more shoppers are reappraising the category as so much more than an accompaniment to cheese. Whether dunking into hummus or topping with avocado, shoppers are considering crackers, crispbreads and savoury biscuits throughout the day, at lunchtime and beyond.”
Marketing Director of Savoury at pladis UK&I Leighton Wall commented on the new Jacob’s biscuits saying, "…Starting out as a bread replacement when shelves were stripped bare in early 2020, now even more shoppers are reappraising the category as so much more than an accompaniment to cheese. Whether dunking into hummus or topping with avocado, shoppers are considering crackers, crispbreads and savoury biscuits throughout the day, at lunchtime and beyond.”
Trend Themes
1. Savory Snack Biscuits - Jacob's new Mediterranean and Cheddars biscuits provide a unique and savory snacking experience perfect for enhancing any charcuterie board.
2. Alternative Bread Replacement - Savory biscuits are becoming more popular as a bread replacement in meals throughout the day, creating opportunities for new and innovative savory snack options.
3. Reappraising the Category - As shoppers explore the versatility of savory biscuits, brands can capitalize on this shift in consumer behavior by introducing new flavors and packaging options.
Industry Implications
1. Food and Snack Industry - The food and snack industry can benefit from exploring new flavor options and packaging for savory biscuits.
2. Retail Industry - Retailers can benefit from making savory biscuits more visible and accessible to shoppers throughout the day.
3. Hospitality Industry - Savory biscuits can also be offered as a unique and flavorful addition to charcuterie boards in the hospitality industry, creating new opportunities for differentiation.
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