These Pladis seasonal products have been announced by the brand as a range of new and returning options from Jacob's, McVitie's and Carr's. The products are all focused on festive indulgence and include a range of limited-edition options like the McVitie's Blissfuls Belgian Milk Chocolate & Cream, Jacob's Mini Cheddars Original and Treeselets, and more. It's reported that 50% of the new products will be non-HFSS to comply with new regulations and keep them in line with consumer demand for permissible indulgence.
Marketing Director - Seasonal & Cake, Pladis UK&I Cassie French spoke on the Pladis seasonal products saying, "With two years of muted celebrations behind us, we’re anticipating this year’s festivities will be bigger than ever. We’ve no doubt our portfolio of cracker selection boxes will be particularly popular this year. As Brits tuck into cheese boards and gather together with friends and family in larger groups, products which are perfectly placed for sharing will perform well."
Key Themes Behind This Trend
- Seasonal Snack Products
- As the market for seasonal products continues to grow, companies should consider innovative limited-edition options and alternative ingredients to attract consumers for their festive indulgences.
- Non-hfss Foods
- With new regulations being implemented in the food industry, companies can explore the production and promotion of non-HFSS products while also appealing to consumers who opt for permissible indulgence.
- Sharing-sized Snacks
- As consumers anticipate large-scale festivities again, companies could develop sharing-sized snacks that cater to these occasions and offer value for money options.
Where This Applies
- Food
- Food businesses should explore the opportunity to innovate with fresh ingredients and specialty recipes for seasonal snacks.
- Packaging
- Packaging businesses could develop new, sustainable packaging solutions that provide value and convenience for consumers to transport and share their seasonal snacks.
- Advertising
- Advertising agencies can aim to create campaigns that appeal to consumers' emotions and highlight the joys of sharing seasonal snacks, offering a personalized experience through targeted messaging and digital ads.
