The McVitie’s Blissfuls have been unveiled by Pladis in the UK as a biscuit treat for consumers to pick up when looking for a new option that is perfect for enjoyment at home with family and friends. The product feature the brand's signature biscuits along with a Belgian milk chocolate cream in the center and a biscuit topping that is golden-baked for a crunchy texture. The biscuits come in two flavors including Belgian Milk Chocolate & Caramel and Belgian Milk Chocolate & Hazelnut.
McVitie's Marketing Director at Plaids UK David Titman spoke on the new McVitie’s Blissfuls saying, "Created especially for sharing, our latest innovation is just the moreish special treat to shake up the evening snacking occasion by boosting relevance for sweet biscuits during these moments. As the market leader in innovation, we’re committed to broadening appeal for the McVitie’s brand with a line-up of NPD that takes our beloved biscuits to even more consumers and eating occasions. With extremely positive feedback from trials already under our belt, now we can’t wait to see what shoppers think of McVitie’s Blissfuls.”
What's Driving This Trend
- Sharing-focused Snacks
- Opportunity for snack brands to create more products that are specifically designed for sharing and social gatherings.
- Innovative Biscuit Treats
- Opportunity for biscuit brands to develop new and exciting flavors that will appeal to consumers looking for something different.
- Indulgent Snacking
- Opportunity for snack brands to create more indulgent snacks that will appeal to consumers looking for a sweet treat.
Who This Affects Most
- Snack Foods
- Opportunity for snack food companies to develop new products that cater to consumers looking for snacks to share with friends and family at home.
- Bakery
- Opportunity for the bakery industry to create more innovative and exciting biscuit treats that will appeal to consumers looking for something new and different.
- Confectionery
- Opportunity for confectionery brands to create more indulgent and decadent snacks that will appeal to consumers looking for a sweet treat to enjoy at any time of day.
