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21 Confectionery Brand Activations

From Candy Pawnshop Pop-Ups to Branded Biscuit Installations

— April 5, 2016 — Marketing
From ice cream-sponsored bike-powered movie theaters to post-holiday candy pawn shops, confectionery brand activations showcase the ways in which brands are interacting with consumers in the spaces they frequent on a daily basis.

The Cadbury Creme Egg brand recently hosted an immersive pop-up cafe in order to celebrate the product's colorful history. The pop-up cafe featured a menu featuring different indulgent dishes made with Cadbury Creme Eggs in a space outfitted in memorabilia from the brand's history.

Hosted in Toronto over Christmas 2015, the Skittles Holiday Pawn Shop invited consumers to trade in unwanted holiday decor for packs of the delicious candy. The playful event was accompanied by a video campaign shared on social and was hosted along the busy Queen Street West shopping district.
7
Score
Popularity
Activity
Freshness
21
Vibrating Massage Billboards
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
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20
National Egg Hunt Events
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
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19
Chocolate-Sharing Cyclists
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
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18
Chocolate Fortune Booths
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
<
17
Iconic Candy-Themed Cafes
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
<
16
Chocolate Bunny Activations
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
<
15
Easter Bunny Brand Activations
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
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14
Easter Candy Pop-Up Cafes
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
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13
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
<
12
Sensory Dessert Schools
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
<
11
Snowy White Christmas Pop-Ups
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
<
10
Festive Candy Campaigns
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
<
9
Rainbow-Colored Commuter Slides
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
<
8
Branded Biscuit Installations
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
<
7
Festive Chocolate-Covered Pop-Ups
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
<
6
Candy-Dispensing Public Benches
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
<
5
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<
4
In-Store Immersion Pods
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
<
3
Bike-Powered Outdoor Cinemas
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
<
2
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
<
1
Mysterious Urban Cookie Vaults
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
<