Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
Laura McQuarrie — December 8, 2015 — Marketing
References: nestle & eventmagazine
Given the popularity of multi-sensory marketing over the past year, it's no surprise that it is now being applied to festive Christmas events. For this year's holiday season, Nestlé's Quality Street is creating a "real life Quality Street" by turning the experience of eating a candy into something that can be seen and heard.
At Westfield London, the activation will feature colorful chocolate candy wrappers falling from above the shopping center's Southern Terrace like snow, festive music and plenty of Quality Street sweets to snack on.
Beyond having products be thought of as stocking stuffers or gifts, many marketers and brands strive to have specific items be part of a consumer's most fond holiday memories and Christmas experiences.
At Westfield London, the activation will feature colorful chocolate candy wrappers falling from above the shopping center's Southern Terrace like snow, festive music and plenty of Quality Street sweets to snack on.
Beyond having products be thought of as stocking stuffers or gifts, many marketers and brands strive to have specific items be part of a consumer's most fond holiday memories and Christmas experiences.
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