Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Michael Hemsworth — March 19, 2024 — Lifestyle
References: nestletravelretail & snackandbakery
The Quality Street paper sharing packs have been announced by Nestlé International Travel Retail (NITR) as a new product packaging that will reduce the brand's use of virgin plastic materials.
The packaging is crafted with recycled FSC-certified paper for the pouch and also features the candies themselves in recyclable paper instead of dual foil or cellulose. The product proudly declares its composition thanks to the 'I am paper' branding on the top-right side of the packaging to help consumers instantly recognize its recyclable profile.
NITR General Manager Stewart Dryburgh spoke on the Quality Street paper sharing packs saying, "This is big news, not just for Nestlé and Quality Street but for the confectionery category in general. It underlines NITR’s strong focus on sustainability and its commitment to reducing the use of virgin plastic, boosting recycling and supporting a circular economy. It is also a clear indication of our determination to meet the needs and demands of the increasing number of travelling consumers who are looking to purchase sustainable products."
Image Credit: Nestlé International Travel Retail
The packaging is crafted with recycled FSC-certified paper for the pouch and also features the candies themselves in recyclable paper instead of dual foil or cellulose. The product proudly declares its composition thanks to the 'I am paper' branding on the top-right side of the packaging to help consumers instantly recognize its recyclable profile.
NITR General Manager Stewart Dryburgh spoke on the Quality Street paper sharing packs saying, "This is big news, not just for Nestlé and Quality Street but for the confectionery category in general. It underlines NITR’s strong focus on sustainability and its commitment to reducing the use of virgin plastic, boosting recycling and supporting a circular economy. It is also a clear indication of our determination to meet the needs and demands of the increasing number of travelling consumers who are looking to purchase sustainable products."
Image Credit: Nestlé International Travel Retail
Trend Themes
1. Sustainable Packaging Materials - Opportunities for using FSC-certified paper in product packaging to promote eco-friendly initiatives and reduce plastic waste.
2. Recyclable Product Packaging - Utilizing recyclable paper for packaging products as a more environmentally friendly alternative to traditional materials like foil or cellulose.
3. Transparency in Brand Messaging - Emphasizing clear branding to highlight recyclable compositions and appeal to consumers seeking sustainable options.
Industry Implications
1. Food Packaging - Innovative opportunities for food companies to adopt paper-based packaging solutions to align with sustainability goals and reduce environmental impact.
2. Confectionery - Disruptive potential for confectionery brands to shift towards recyclable packaging materials and differentiate themselves based on eco-conscious consumer preferences.
3. Travel Retail - Emerging trends in travel retail industry to offer sustainable packaging options catering to environmentally conscious travelers and aligning with circular economy principles.
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