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35 Holiday Brand Activations

From Submerged Easter Egg Stunts to Black Christmas Shops

— March 18, 2016 — Marketing
Holiday brand activations serve as a key moment of interaction between consumers and brands during times of year that emotions are already running high, making the cultivation of meaningful moments more easily accessible.

In order to ring in the 2015 Christmas season in style, PNC Bank commissioned the construction of a life-sized replica of one of their branch's made entirely from gingerbread and candies. The immersive holiday experience even featured a functioning gingerbread ATM and was constructed at Philadelphia's Penn's Landing seasonal skating rink.

Separately, Cadbury's 2016 Easter holiday campaign included a larger than life publicity stunt at Loch Ness lake. The inventive promotion featured the installation of three giant purple eggs in the middle of Loch Ness, while UK residents are told to keep an eye out for more of the brand's signature purple eggs to continue popping up around the UK.
5.8
Score
Popularity
Activity
Freshness
35
Mountainous Holiday Trees
Mountainous Holiday Trees
Air New Zealand Set Up a Giant Christmas Tree on a Big Hill
<
34
Magical Santa Stunts
Magical Santa Stunts
Kwik Fit Surprises Kids While Saint Nick Gives His Sleigh a Tune-Up
<
33
On-Demand Tannenbaum Deliveries
On-Demand Tannenbaum Deliveries
Uber is Spreading Cheer with a Christmas Tree Delivery Service
<
32
Elfin Shipping Services
Elfin Shipping Services
Virgin Trains Promotes Its Bag Magic Service with a Jolly Cast of Elves
<
31
Potato Chip Tannenbaums
Potato Chip Tannenbaums
Pringles Created a Food Christmas Tree from Festively Colored Cans
<
30
Branded Pop-Up Pantries
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
<
29
Festively Personalized Spreads
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
<
28
Milk Bottle Christmas Trees
Milk Bottle Christmas Trees
Arla Foods UK is Celebrating the Holidays with a Dairy-Inspired Tree
<
27
Floral Confession Booths
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
<
26
Holiday Pop-Up Lodges
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
<
25
Life-Size Tablet Pianos
Life-Size Tablet Pianos
This Futuristic Piano is Made Up of Dozens of Samsung Tablets
<
24
Festive Scented Taxi Cabs
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
<
23
Movie-Inspired Pizza Deliveries
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
<
22
Life-Sized LEGO Trains
Life-Sized LEGO Trains
This Year's Christmas Build from LEGO is a Massive Locomotive
<
21
Greeting Card Trucks
Greeting Card Trucks
Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes
<
20
Automotive Advent Calendars
Automotive Advent Calendars
Cadbury's Holiday Calendar is Formed by a Fleet of 24 Festive Trucks
<
19
Coffee Cup Christmas Trees
Coffee Cup Christmas Trees
This Starbucks Christmas Tree is Gingerbread Latte-Scented
<
18
Promotional Trick-or-Treat Doors
Promotional Trick-or-Treat Doors
Knocking on Haribo's Halloween Door Reveals a Selection of Treats
<
17
Cozy Holiday Lounges
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
<
16
Pop-Up Ski Lounges
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
<
15
Fashionable Mall Santas
Fashionable Mall Santas
This Holiday Campaign Features a More Stylish Version of Kris Kringle
<
14
Submerged Easter Egg Stunts
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
<
13
Holiday Menswear Pop-Ups
Holiday Menswear Pop-Ups
The BESPOKEN x TRNK Activation Targets Fashion-Forward Urbanites
<
12
Chocolate Bunny Activations
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
<
11
Rejuvenating Holiday Pop-Ups
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
<
10
Digital Christmas Countdowns
Digital Christmas Countdowns
The Body Shop's Advent Calendar Countdown is Themed After Happiness
<
9
Black Christmas Shops
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
<
8
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
<
7
Snowy White Christmas Pop-Ups
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
<
6
Gingerbread House Bank Pop-Ups
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
<
5
Store-Unwrapping Stunts
Store-Unwrapping Stunts
This Pret A Manger Stunt Generated Publicity for Christmas Sandwich Range
<
4
Festive Candy Campaigns
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
<
3
Beer-Dispensing Christmas Trees
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
<
2
Seasonal Beer Experiences
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
<
1
Festive Chocolate-Covered Pop-Ups
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
<