Pringles Created a Food Christmas Tree from Festively Colored Cans
Laura McQuarrie — November 27, 2015 — Marketing
References: pringles & eventmagazine
Using more than 1,000 potato chip canisters and over 100,000 chips, Pringles created a food Christmas tree to celebrate the holiday season. While potato chips aren't typically thought of as a holiday essential, the strategic use of green Sour Cream & Onion and red Original Salted Pringles cans certainly makes the snacks festive.
The Pringles Christmas tree is accompanied by an advent calendar, which helps the public count down the days until Christmas Eve with chances to win daily prizes like vouchers, gifts from local vendors and of course, Pringles products. In order to be eligible for entry, the public must capture a selfie by the Pringles food Christmas tree and tag it with #MerryPringlesTree.
The Pringles Christmas tree is accompanied by an advent calendar, which helps the public count down the days until Christmas Eve with chances to win daily prizes like vouchers, gifts from local vendors and of course, Pringles products. In order to be eligible for entry, the public must capture a selfie by the Pringles food Christmas tree and tag it with #MerryPringlesTree.
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