Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London

 - Mar 18, 2016
References: eventmagazine
Located in London's Potters Field Park, Dr Oetker devised a delicious and engaging brand activation in the form of a giant chocolate-made edible installation. Made by specialist baker Juliet Sear over a period of 110-hours, the edible installation used more than 3,000 bars of Dr Oetker's Fine Cooks’ chocolate.

While the Dr Oetker edible installation was admired by passersby, brand ambassadors were on hand to dole out cupcakes. The day after the activation ran in London, it debuted in Manchester.

Coffee brand Greggs also recently hosted a playful activation at Potters Fields Park that invited consumers to take a nap in over-sized coffee cup pods.

The intriguing event proves that brand's of all kinds can succeed in creating engaging publicity stunts with awe-inspiring public displays.