The Cadbury Christmas Grotto was just one stop on the chocolate brand's secretive advent tour. The Cadbury Festive Joy trucks toured the UK during December 2015 spreading holiday spirit by surprising consumers outside of shopping centers with interactive brand experiences.
Made entirely of chocolate, the Cadbury Christmas Grotto is built inside an enormous transport truck and featured Crunchie and Double Decker bars as coal, a chocolate fireplace, Santa's chair constructed from Wispa's bars and an impressive 3D portrait of brand mascot Freddo that hangs on one of the walls.
The Cadbury Christmas Grotto was the first stop on the tour that popped up in Liverpool on December 1. Since then, other exciting stops include a white Christmas experience in Woolwich that included a snowy and sweet escape for shoppers.