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32 Clever Cadbury Innovations

From Branded Biscuit Installations to Easter Candy Pop-Up Cafes

— March 18, 2016 — Marketing
From chocolate-sharing cyclists to chocolate-themed fortune teller booths, the Cadbury brand consistently engages consumers and brand fans with immersive, over the top spectacles that ensure individuals will remember the event.

With the brand's Easter offerings now available year-round, the brand has been apt at commissioning special holiday packaging to differentiate the seasonal offerings during that time of year.

As the Easter holiday weekend approaches, the Cadbury brand has stepped up its creative UK campaign by rolling out a variety of interactive publicity stunts, pop-up experiences and brand activations. One of the most memorable moments of the 2016 campaign thus far has been the three giant purple eggs installed by the brand in Scotland's Loch Ness Lake. The campaign will see the signature purple eggs pop up in a number of locations across the UK.
6.4
Score
Popularity
Activity
Freshness
32
Stuntperson Candy Campaigns
Stuntperson Candy Campaigns
This Cadbury Campaign Searches for the Next Milk Tray Man (or Woman)
<
31
Branded Powerboat Promotions
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
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30
Assorted Ingredient Chocolate Bars
Assorted Ingredient Chocolate Bars
The Dairy Milk Medley Bar Features a Mix of Popular Inclusions
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29
Branded Almond Cakes
Branded Almond Cakes
Almondy is Collaborating with Top Brands to Launch a New Frozen Treats Range
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28
Reindeer-Branded Candy
Reindeer-Branded Candy
Cadbury Favourites Serves Up a Special Christmas Collection of Sweets
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27
Mousse-Filled Chocolate Eggs
Mousse-Filled Chocolate Eggs
This Cadbury Easter Egg Product Comes with a Small Spoon for Scooping
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26
Creepy Chocolate Eggs
Creepy Chocolate Eggs
The Classic Easter Cadbury Egg Dresses Up for Halloween as a 'Screme Egg'
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25
Revived Chocolate Promotions
Revived Chocolate Promotions
This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars
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24
Low-Calorie Chocolate Wafers
Low-Calorie Chocolate Wafers
This Pint-Sized Chocolate Bar Offers a Smarter Way to Indulge
<
23
Customizable Pudding Toppings
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
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22
Chocolate-Reacting Clothing
Chocolate-Reacting Clothing
The Cadbury Joy Jacket Lights Up When Wearer Eats Chocolate
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21
Chocolate-Sharing Cyclists
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
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20
Profiled Chocolate Matches
Profiled Chocolate Matches
Cadbury’s Joy Generator Uses Facebook to Suggest Specific Treats
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19
Creepy Crawly Candy Packaging
Creepy Crawly Candy Packaging
The Cadbury Candy Brand Unveiled Its Halloween Packaging Designs
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18
Bite-Sized Cake Rolls
Bite-Sized Cake Rolls
Cadbury's Classic Cake Bars Are Rebranded as Fun Mini Rolls
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17
Food Paste Chocolates
Food Paste Chocolates
Cadbury's Vegemite Chocolate is a Wacky Part of the #ChocPlusWhat Collection
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16
Chocolate Fortune Booths
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
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15
Automotive Advent Calendars
Automotive Advent Calendars
Cadbury's Holiday Calendar is Formed by a Fleet of 24 Festive Trucks
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14
Personified Chocolate Cartoons
Personified Chocolate Cartoons
Juan Molinet's Cute Chocolate Cadbury Illustrations Are Sweet
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13
Iconic Candy-Themed Cafes
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
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12
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
<
11
Christmas Confectionery Packaging
Christmas Confectionery Packaging
This Inventive Cadbury Christmas Packaging is Festive Yet Simple
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10
Easter Confectionery Branding
Easter Confectionery Branding
The 2016 Cadbury Easter Packaging Plays Up Traditional Spring Hues
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9
Submerged Easter Egg Stunts
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
<
8
Multi-Sensory Candy Events
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
<
7
Bite-Sized Cake Treats
Bite-Sized Cake Treats
The New Cadbury ‘Amaze Bites’ Snack Packs Encourage Sharing
<
6
Easter Candy Pop-Up Cafes
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
<
5
Multi-Flavor Chocolates
Multi-Flavor Chocolates
Cadbury's Spectacular 7 Provides an Assortment of Flavors in a Single Bar
<
4
Snowy White Christmas Pop-Ups
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
<
3
Edible Chocolate Toys
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
<
2
Branded Biscuit Installations
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
<
1
Festive Chocolate-Covered Pop-Ups
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
<