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The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices

 - Jul 15, 2014
References: cadbury & psfk
Just when parents feared that the age of Airfix-style toys were gone, Cadbury went ahead and created a series of edible chocolate toys modeled after them. Although some might be saddened by the fact that it takes sweets to tear children away from their digital devices, these edible chocolate toys are essentially a fun extension of Kinder Surprise Eggs.

Dubbed Choco Fix, the edible chocolate toys were designed by Robert Cooper, a student at the Central Saint Martins school at the University of Arts London. Comprised of four different packs, people can create airplanes, cars, dinosaurs and horses. But instead of moving away entirely from technology, the packaging incorporates augmented reality features to create three dimensional versions of the images on a smartphone or tablet.