The whimsical Cadbury Festive Joy campaign is currently touring across the UK delighting consumers with interactive holiday pop-ups. A recent stop in Woolwich gained particularly attention thanks to the brand's over-the-top activation that included a simulated white Christmas experience.
The festive experience is related to the brand's #cadvent campaign, which promotes Cadbury's holiday range and advent calendars. As part of the advent calendar-themed road trip, the brand kept its planned destinations a secret in order to surprise consumers as they carried on their holiday shopping.
In addition to personalized chocolate bars and advents calendars, consumers were invited to take photos in the simulated snow environment and received books of Christmas carols to take with them for the holiday season.
Snowy White Christmas Pop-Ups
More Stats +/-
Experiential Breakfast Pop-Ups
Chocolate Fortune Booths
Branded Biscuit Installations
Complementary Cooking Academies
Automotive Advent Calendars
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
- By: Rebecca ByersDec 30, 2015