The whimsical Cadbury Festive Joy campaign is currently touring across the UK delighting consumers with interactive holiday pop-ups. A recent stop in Woolwich gained particularly attention thanks to the brand's over-the-top activation that included a simulated white Christmas experience.
The festive experience is related to the brand's #cadvent campaign, which promotes Cadbury's holiday range and advent calendars. As part of the advent calendar-themed road trip, the brand kept its planned destinations a secret in order to surprise consumers as they carried on their holiday shopping.
In addition to personalized chocolate bars and advents calendars, consumers were invited to take photos in the simulated snow environment and received books of Christmas carols to take with them for the holiday season.