This activation for Dairy Milk Oat Crunch biscuits saw the transformation of a busy London square. Positioned as an escape for the office employees of Canary Wharf, the clever event supplied individuals with sample of the new teatime biscuit treat.
The over-sized tin itself is designed in a way that the biscuits appear to overflow out of the container. The event also featured Marilyn Campbell, who performed a similar spoon-playing technique as seen in the television adverts currently broadcasting in the UK.
Designed and built by production agency Helix 3D, the large installation will tour the United Kingdom throughout July 2015. Additional planned stops include similarly busy office areas in Birmingham's Colmore Square, Manchester's Spinningfields and Exchange Flags in Liverpool.
Branded Biscuit Installations
More Stats +/-
Branded Experiential Pop-Up Bars
Urban Water Slide Events
Vibrant Pop-Up Vodka Bars
Sensorial Coffee Bar Pop-Ups
Airport Croquet Experiences
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
- By: Rebecca ByersJul 10, 2015