This activation for Dairy Milk Oat Crunch biscuits saw the transformation of a busy London square. Positioned as an escape for the office employees of Canary Wharf, the clever event supplied individuals with sample of the new teatime biscuit treat.
The over-sized tin itself is designed in a way that the biscuits appear to overflow out of the container. The event also featured Marilyn Campbell, who performed a similar spoon-playing technique as seen in the television adverts currently broadcasting in the UK.
Designed and built by production agency Helix 3D, the large installation will tour the United Kingdom throughout July 2015. Additional planned stops include similarly busy office areas in Birmingham's Colmore Square, Manchester's Spinningfields and Exchange Flags in Liverpool.