Part of the brand's larger #EggsEverywhere launched ahead of the 2016 Easter season, a larger than life Cadbury stunt has seen the installation of three giant purple eggs in Loch Ness lake. The over the top brand stunt is the first in a series that should have consumers expecting to see more giant purple Cadbury eggs popping up across the UK.
The Cadbury stunt at Loch Ness was created by agency PsLIVE, while five other agencies (Golin, Carat, Elvis, RPM and Fallon) are working on the #EggsEverywhere campaign at large.
After the Loch Ness stunt is completed, Cadbury will be donating £5,000 to the lake's Visitor Center, while they will also give £1,000 to the Royal National Lifeboat Institute to help support local services.
Submerged Easter Egg Stunts
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