A unique performance titled 'The Sound of Flavourites' recently took place in London. The performance was a collaboration between Cadbury Dairy Milk and the London Contemporary Orchestra, as well as neuromarketing group Mindlab. The album from the musical project is also available to stream and remix via Spotify.
The multi-sensory orchestra performance was aimed at highlighting the overlap between how individuals experience sound and flavor. A popular theme at brand events in the last year, this emerging pattern suggests consumers are looking for more value in products they are already familiar with. The evening performance by the LCO was paired with a menu inspired by the nine "Flavourites," which included chicken satay served with coriander paper and the brand's Marvelous Popping Candy.