The Classic Easter Cadbury Egg Dresses Up for Halloween as a 'Screme Egg'
Laura McQuarrie — May 5, 2015 — Lifestyle
References: mamabeesfreebies & hersheys
With its runny white and yellow fondant center, the Cadbury Egg is an Easter treat that many kids look forward to eating every spring. With a slight tweak to the coloring of the egg's insides and branding, now the classic Creme Egg is reimagined as a 'Screme Egg' for Halloween that looks like it came from some sort of mutant chicken.
Confections like the Cadbury Cream Egg and Peeps are some of the best-selling treats around Easter time, but rather than being a product that's only popular once a year, playful branding shows how it can be made relevant for other annual celebrations. For Halloween, Nestle also took a similar approach with the way it turned Coffee Crisp into 'Coffin Crisp' and Aero into 'ScAero' chocolate bars.
Confections like the Cadbury Cream Egg and Peeps are some of the best-selling treats around Easter time, but rather than being a product that's only popular once a year, playful branding shows how it can be made relevant for other annual celebrations. For Halloween, Nestle also took a similar approach with the way it turned Coffee Crisp into 'Coffin Crisp' and Aero into 'ScAero' chocolate bars.
Trend Themes
1. Playful Rebranding - Opportunity to rebrand popular products for different annual celebrations.
2. Seasonal Variations - Creating different versions of popular treats for different holidays.
3. Festive Confections - Developing holiday-inspired confections to coincide with specific celebrations.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to create themed versions of their popular products.
2. Marketing and Branding - Opportunity for marketing and branding professionals to leverage holidays and create playful rebranding strategies.
3. Food and Beverage Retail - Opportunity for retailers to stock and promote holiday-themed confections during specific celebrations.
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