Pearlfisher designed an innovative packaging concept for Cabury's Christmas products.
Rather than stick to the same traditional characters, the designers went in a more experiential direction. This doesn't mean that they abandoned your favorites, of course. Instead, they updated them to create a more unique sense of expression. The new package design is streamlined, yet joyful. All of the Christmas cheer you've come to expect is there, albeit in a visually condensed package that's eye-catching in its minimalism. The textured look and feel is a way for the range to grab attention without being overwhelming.
In a world saturated with products trying to out-do one another, sometimes a little goes along way. The Cadbury Christmas range is refreshing in its simplicity.