This Inventive Cadbury Christmas Packaging is Festive Yet Simple

Pearlfisher designed an innovative packaging concept for Cabury's Christmas products.

Rather than stick to the same traditional characters, the designers went in a more experiential direction. This doesn't mean that they abandoned your favorites, of course. Instead, they updated them to create a more unique sense of expression. The new package design is streamlined, yet joyful. All of the Christmas cheer you've come to expect is there, albeit in a visually condensed package that's eye-catching in its minimalism. The textured look and feel is a way for the range to grab attention without being overwhelming.

In a world saturated with products trying to out-do one another, sometimes a little goes along way. The Cadbury Christmas range is refreshing in its simplicity.