Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

50 Examples of Kid-Friendly Food Branding

From Silly Cereal Boxes to Personified Cookie Packaging

— February 23, 2016 — Marketing
From cereal boxes with built-in games to personified biscuit packaging, it is clear that companies are exploring many different kinds of kid-friendly food branding. This involves making sure that parents understand the nutritional value of the product while still appearing appetizing to children.

One of the most interesting ways that food companies are making healthier products appealing to children is with interactive packaging. By adding puzzles, games and other interactive features to their product, companies are able to capture a child's attention. For example, Kissan's Jam is a healthy fruit spread that comes with a jungle-themed board game that teaches children about healthy eating. Another example is Kix Cereal's 'pop-out and play' boxes.

Another form of kid-friendly food branding involves personification. This tactic allows companies to turn nutritious snacks into cute characters that children can relate to. Some interesting uses of personification include healthy biscuits shaped like cartoon faces, trail mix packaged in animal shaped boxes and fruit snacks that resemble bear paws.
6.3
Score
Popularity
Activity
Freshness
58
Allergen-Free Ice Pops
Allergen-Free Ice Pops
The Ruby Rocket Ice Pops Are Free of Dairy and Gluten
<
57
Energizing Organic Waffles
Energizing Organic Waffles
Honey Stinger Waffles Help Kids Fuel Up for a Day of Activities
<
56
Kid-Friendly Vegetarian Nuggets
Kid-Friendly Vegetarian Nuggets
Reinert Created a Line of Vegetarian Food for Kids
<
55
Kid-Friendly Breakfast Combos
Kid-Friendly Breakfast Combos
Juice It Up! is Pairing Its Healthy Smoothies with Tasty Snacks
<
54
Crunchy Fruit Clusters
Crunchy Fruit Clusters
Brothers All Natural Turns Freeze-Dried Fruit into Crunchy Snacks
<
53
Wholesome Snack Bars
Wholesome Snack Bars
YummySnack Bars Fuel Kids with Natural Ingredients
<
52
Personified Animal Packaging
Personified Animal Packaging
These Popcorn Packages Reveal Anthropomorphic Stereotypes
<
51
Gluten-Free Kid Snacks
Gluten-Free Kid Snacks
The Goodkid Snack Bars are Made with Reduced Sugar and Natural Ingredients
<
50
Berry Superfood Snacks
Berry Superfood Snacks
Nutra Organics' Berry Chocolate Chunk Bars are Healthy for Kids
<
49
Animalistic Beverage Branding
Animalistic Beverage Branding
The Panda Soft Drinks Packaging Introduces Melvin the Panda Bear
<
48
Squeezable Snack Pouches
Squeezable Snack Pouches
Sprout Organic SMASH is a New Line of Kid-Friendly Pureed Snacks
<
47
Energizing Fruit Chews
Energizing Fruit Chews
Honey Stinger's Snacks Provide Sweet, Healthy Bursts of Energy
<
46
To-Go Chocolate Fruits
To-Go Chocolate Fruits
Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
<
45
Disguised Vegetable Crackers
Disguised Vegetable Crackers
Funley's Healthy Crackers are Branded with Fun Flavors Instead
<
44
Child-Sized Snack Bars
Child-Sized Snack Bars
The 'Curate Kids' Snack Bars are Made for Smaller Appetites
<
43
Kid-Friendly Vegetable Bites
Kid-Friendly Vegetable Bites
Dr. Praeger's 'Littles' Range Features Veggie Patties in Fun Shapes
<
42
Blended Produce Pouches
Blended Produce Pouches
Fruigees' Natural Fruit Snacks Eliminate the Need to Wash and Peel
<
41
Child-Like Food Branding
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
<
40
Portable Vegan Snacks
Portable Vegan Snacks
These Disney Fruit Crisps are a Healthy All-Natural Snack for Kids
<
39
Kiddie Protein Bars
Kiddie Protein Bars
The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
<
38
Silly Cereal Boxes
Silly Cereal Boxes
Hubbards' Cereal for Kids Uses Language That Appeals to Children
<
37
Kid-Friendly Bean Snacks
Kid-Friendly Bean Snacks
The Happy Snack Company Makes Roasted 'FAV-VA BEANS' for Children
<
36
Personalized Chocolate Packaging
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
<
35
Sketched Snack Packaging
Sketched Snack Packaging
This Kids' Snack Packaging Showcases Drawings Created by Children
<
34
Cartoony Snack Boxes
Cartoony Snack Boxes
Appy Food & Drinks' Food Boxes for Kids Are Filled with Treats & Activities
<
33
Crunchy Yogurt Kits
Crunchy Yogurt Kits
Alpina's Portable Snack Containers Combine Cereal and Yogurt
<
32
Instant Oatmeal Cups
Instant Oatmeal Cups
MOM Brands' Prepackaged Oatmeal Makes Prepping Breakfasts and Snacks Easy
<
31
Organic Snack Bags
Organic Snack Bags
'CrEATers' is an Organic Snack Branded with Minimalist Packaging
<
30
Quinoa Breakfast Cereals
Quinoa Breakfast Cereals
Quinoa Pops Are a Healthy, All-Natural Breakfast Option
<
29
Interactive Yogurt Packaging
Interactive Yogurt Packaging
The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging
<
28
Kid-Friendly Ice Creams
Kid-Friendly Ice Creams
This Sugar-Free Ice Cream Range is Designed for Kids
<
27
Toy-Like Candy Packaging
Toy-Like Candy Packaging
Smarties Monster Turns Eating Chocolate into a Fun Game for Kids
<
26
Morphing Yogurt Packaging
Morphing Yogurt Packaging
Malygina Marina's Yogurt Container Design is Animated
<
25
Frozen Smoothie Desserts
Frozen Smoothie Desserts
Frill's Frozen Smoothies Are Refreshingly Simple & Healthy
<
24
Whimsical Chocolate Bar Wrappers
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
<
23
Edible Blowing Bubbles
Edible Blowing Bubbles
These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
<
22
Personified Cookie Packaging
Personified Cookie Packaging
BisKids' Cookies for Kids Wrappers Feature Cheery Personas
<
21
Peeking Snack Packaging
Peeking Snack Packaging
Packaging for These Fruit Snacks for Kids is Playful
<
20
Kiddie Herbal Teas
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
<
19
Circus-Themed Candy Packaging
Circus-Themed Candy Packaging
The Packaging for Mr. Big Tops Candy was Created by Company P4Ck
<
18
Adorable Veggie Packaging
Adorable Veggie Packaging
These Vegetarian Food Packages for Kids Makes Meat-Free Options Friendly
<
17
Doodled Kids Cookie Packaging
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
<
16
Creepy Ice Pop Packaging
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
<
15
Organic Kiddie Snacks
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
<
14
Health-Conscious Kids Snacks
Health-Conscious Kids Snacks
These Oat Biscuits Provide a Healthy Snack Option for Hungry Kids
<
13
Carnival Ice Cream Containers
Carnival Ice Cream Containers
Frozen Fun is a Whimsical Ice Cream Packaging Concept
<
12
Entertaining Cereal Boxes
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
<
11
Hypnotic Fish Packaging
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
<
10
Boxy Snack Packaging
Boxy Snack Packaging
Exotic Edibles for Kids Are Contained Within Bird-Themed, Beveled-Lid Cartons
<
9
Oatmeal Smoothie Pouches
Oatmeal Smoothie Pouches
The Munk Pack's Snack Packaging Design Caters to Adventurers of All Ages
<
8
Clever Kiwi Branding
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
<
7
Coloring Chocolate Bars
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
<
6
Educational Jam Boxes
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
<
5
Peekaboo Snack Packaging
Peekaboo Snack Packaging
Mishutka's Snack Packaging Features Clever Cutouts and a Curious Bear
<
4
Animalistic Orange Packaging
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
<
3
Interactive Monkey Packaging
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
<
2
Playful Snack Blocks
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
<
1
Eco Popsicle Packaging
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
<