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50 Examples of Kid-Friendly Food Branding

From Silly Cereal Boxes to Personified Cookie Packaging

— February 23, 2016 — Marketing
From cereal boxes with built-in games to personified biscuit packaging, it is clear that companies are exploring many different kinds of kid-friendly food branding. This involves making sure that parents understand the nutritional value of the product while still appearing appetizing to children.

One of the most interesting ways that food companies are making healthier products appealing to children is with interactive packaging. By adding puzzles, games and other interactive features to their product, companies are able to capture a child's attention. For example, Kissan's Jam is a healthy fruit spread that comes with a jungle-themed board game that teaches children about healthy eating. Another example is Kix Cereal's 'pop-out and play' boxes.

Another form of kid-friendly food branding involves personification. This tactic allows companies to turn nutritious snacks into cute characters that children can relate to. Some interesting uses of personification include healthy biscuits shaped like cartoon faces, trail mix packaged in animal shaped boxes and fruit snacks that resemble bear paws.
6.4
Score
Popularity
Activity
Freshness
58
Allergen-Free Ice Pops
Allergen-Free Ice Pops
The Ruby Rocket Ice Pops Are Free of Dairy and Gluten
<
57
Energizing Organic Waffles
Energizing Organic Waffles
Honey Stinger Waffles Help Kids Fuel Up for a Day of Activities
<
56
Kid-Friendly Vegetarian Nuggets
Kid-Friendly Vegetarian Nuggets
Reinert Created a Line of Vegetarian Food for Kids
<
55
Kid-Friendly Breakfast Combos
Kid-Friendly Breakfast Combos
Juice It Up! is Pairing Its Healthy Smoothies with Tasty Snacks
<
54
Crunchy Fruit Clusters
Crunchy Fruit Clusters
Brothers All Natural Turns Freeze-Dried Fruit into Crunchy Snacks
<
53
Personified Animal Packaging
Personified Animal Packaging
These Popcorn Packages Reveal Anthropomorphic Stereotypes
<
52
Wholesome Snack Bars
Wholesome Snack Bars
YummySnack Bars Fuel Kids with Natural Ingredients
<
51
Gluten-Free Kid Snacks
Gluten-Free Kid Snacks
The Goodkid Snack Bars are Made with Reduced Sugar and Natural Ingredients
<
50
Squeezable Snack Pouches
Squeezable Snack Pouches
Sprout Organic SMASH is a New Line of Kid-Friendly Pureed Snacks
<
49
Animalistic Beverage Branding
Animalistic Beverage Branding
The Panda Soft Drinks Packaging Introduces Melvin the Panda Bear
<
48
Berry Superfood Snacks
Berry Superfood Snacks
Nutra Organics' Berry Chocolate Chunk Bars are Healthy for Kids
<
47
To-Go Chocolate Fruits
To-Go Chocolate Fruits
Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
<
46
Energizing Fruit Chews
Energizing Fruit Chews
Honey Stinger's Snacks Provide Sweet, Healthy Bursts of Energy
<
45
Disguised Vegetable Crackers
Disguised Vegetable Crackers
Funley's Healthy Crackers are Branded with Fun Flavors Instead
<
44
Child-Sized Snack Bars
Child-Sized Snack Bars
The 'Curate Kids' Snack Bars are Made for Smaller Appetites
<
43
Blended Produce Pouches
Blended Produce Pouches
Fruigees' Natural Fruit Snacks Eliminate the Need to Wash and Peel
<
42
Child-Like Food Branding
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
<
41
Kid-Friendly Vegetable Bites
Kid-Friendly Vegetable Bites
Dr. Praeger's 'Littles' Range Features Veggie Patties in Fun Shapes
<
40
Portable Vegan Snacks
Portable Vegan Snacks
These Disney Fruit Crisps are a Healthy All-Natural Snack for Kids
<
39
Kiddie Protein Bars
Kiddie Protein Bars
The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
<
38
Silly Cereal Boxes
Silly Cereal Boxes
Hubbards' Cereal for Kids Uses Language That Appeals to Children
<
37
Kid-Friendly Bean Snacks
Kid-Friendly Bean Snacks
The Happy Snack Company Makes Roasted 'FAV-VA BEANS' for Children
<
36
Personalized Chocolate Packaging
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
<
35
Cartoony Snack Boxes
Cartoony Snack Boxes
Appy Food & Drinks' Food Boxes for Kids Are Filled with Treats & Activities
<
34
Crunchy Yogurt Kits
Crunchy Yogurt Kits
Alpina's Portable Snack Containers Combine Cereal and Yogurt
<
33
Sketched Snack Packaging
Sketched Snack Packaging
This Kids' Snack Packaging Showcases Drawings Created by Children
<
32
Instant Oatmeal Cups
Instant Oatmeal Cups
MOM Brands' Prepackaged Oatmeal Makes Prepping Breakfasts and Snacks Easy
<
31
Kid-Friendly Ice Creams
Kid-Friendly Ice Creams
This Sugar-Free Ice Cream Range is Designed for Kids
<
30
Organic Snack Bags
Organic Snack Bags
'CrEATers' is an Organic Snack Branded with Minimalist Packaging
<
29
Interactive Yogurt Packaging
Interactive Yogurt Packaging
The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging
<
28
Quinoa Breakfast Cereals
Quinoa Breakfast Cereals
Quinoa Pops Are a Healthy, All-Natural Breakfast Option
<
27
Toy-Like Candy Packaging
Toy-Like Candy Packaging
Smarties Monster Turns Eating Chocolate into a Fun Game for Kids
<
26
Morphing Yogurt Packaging
Morphing Yogurt Packaging
Malygina Marina's Yogurt Container Design is Animated
<
25
Whimsical Chocolate Bar Wrappers
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
<
24
Personified Cookie Packaging
Personified Cookie Packaging
BisKids' Cookies for Kids Wrappers Feature Cheery Personas
<
23
Edible Blowing Bubbles
Edible Blowing Bubbles
These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
<
22
Kiddie Herbal Teas
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
<
21
Frozen Smoothie Desserts
Frozen Smoothie Desserts
Frill's Frozen Smoothies Are Refreshingly Simple & Healthy
<
20
Peeking Snack Packaging
Peeking Snack Packaging
Packaging for These Fruit Snacks for Kids is Playful
<
19
Doodled Kids Cookie Packaging
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
<
18
Adorable Veggie Packaging
Adorable Veggie Packaging
These Vegetarian Food Packages for Kids Makes Meat-Free Options Friendly
<
17
Circus-Themed Candy Packaging
Circus-Themed Candy Packaging
The Packaging for Mr. Big Tops Candy was Created by Company P4Ck
<
16
Creepy Ice Pop Packaging
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
<
15
Organic Kiddie Snacks
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
<
14
Health-Conscious Kids Snacks
Health-Conscious Kids Snacks
These Oat Biscuits Provide a Healthy Snack Option for Hungry Kids
<
13
Educational Jam Boxes
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
<
12
Entertaining Cereal Boxes
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
<
11
Carnival Ice Cream Containers
Carnival Ice Cream Containers
Frozen Fun is a Whimsical Ice Cream Packaging Concept
<
10
Hypnotic Fish Packaging
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
<
9
Clever Kiwi Branding
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
<
8
Coloring Chocolate Bars
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
<
7
Oatmeal Smoothie Pouches
Oatmeal Smoothie Pouches
The Munk Pack's Snack Packaging Design Caters to Adventurers of All Ages
<
6
Boxy Snack Packaging
Boxy Snack Packaging
Exotic Edibles for Kids Are Contained Within Bird-Themed, Beveled-Lid Cartons
<
5
Peekaboo Snack Packaging
Peekaboo Snack Packaging
Mishutka's Snack Packaging Features Clever Cutouts and a Curious Bear
<
4
Animalistic Orange Packaging
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
<
3
Interactive Monkey Packaging
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
<
2
Playful Snack Blocks
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
<
1
Eco Popsicle Packaging
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
<