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Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood

 - Apr 11, 2014
References: behance.net & packagingoftheworld
This chocolate bar wrapper concept comes from student Eddie Sim from Singapore, focusing on a design that is full of the whimsy and imagination that comes with being a kid.

With the help of a few hand-drawn elements, the concept for Hershey's chocolate packaging playfully transforms the classic shape of Hershey's Kisses and Nuggets into fantastical creations on the chocolate bar labels, including hot air balloons, floating chocolate cows and tasty chocolate bar airplanes.

The results are incredibly charming and although they're not overly flashy or colorful, the simplicity of the designs manage to beautifully suggest the lightness and playful nature of the chocolate snacks. The concept has the potential for wide appeal, considering that adults would probably be just as charmed by these designs as kids.