This chocolate bar wrapper concept comes from student Eddie Sim from Singapore, focusing on a design that is full of the whimsy and imagination that comes with being a kid.
With the help of a few hand-drawn elements, the concept for Hershey's chocolate packaging playfully transforms the classic shape of Hershey's Kisses and Nuggets into fantastical creations on the chocolate bar labels, including hot air balloons, floating chocolate cows and tasty chocolate bar airplanes.
The results are incredibly charming and although they're not overly flashy or colorful, the simplicity of the designs manage to beautifully suggest the lightness and playful nature of the chocolate snacks. The concept has the potential for wide appeal, considering that adults would probably be just as charmed by these designs as kids.
Whimsical Chocolate Bar Wrappers
More Stats +/-
Parisian Architecture-Inspired Packaging
Chocolate Kiss-Shaped Lighting
Bean-Flavored Chocolate Bars
Fruity Frozen Sandwich Treats
Sriarcha-Flavored Iconic Chips
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.