This chocolate bar wrapper concept comes from student Eddie Sim from Singapore, focusing on a design that is full of the whimsy and imagination that comes with being a kid.
With the help of a few hand-drawn elements, the concept for Hershey's chocolate packaging playfully transforms the classic shape of Hershey's Kisses and Nuggets into fantastical creations on the chocolate bar labels, including hot air balloons, floating chocolate cows and tasty chocolate bar airplanes.
The results are incredibly charming and although they're not overly flashy or colorful, the simplicity of the designs manage to beautifully suggest the lightness and playful nature of the chocolate snacks. The concept has the potential for wide appeal, considering that adults would probably be just as charmed by these designs as kids.
Key Themes Behind This Trend
- Whimsical Packaging Design
- Disruptive innovation opportunity: Companies can explore more imaginative and playful packaging designs to capture consumer attention and evoke emotional connections.
- Hand-drawn Elements
- Disruptive innovation opportunity: Incorporating hand-drawn elements in product packaging can create a unique and nostalgic appeal, setting brands apart from competitors.
- Nostalgic Branding
- Disruptive innovation opportunity: Brands can tap into nostalgia by using retro or childhood-inspired branding, creating a sense of familiarity and connection with consumers.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Food and beverage companies can explore creative packaging designs to differentiate their products and spark consumer curiosity.
- Confectionery
- Disruptive innovation opportunity: Confectionery companies can leverage whimsical packaging to create a memorable and delightful consumer experience, increasing brand loyalty.
- Marketing and Advertising
- Disruptive innovation opportunity: Marketing and advertising agencies can assist brands in developing unique and visually appealing packaging concepts to enhance product perception and market engagement.
