These millennial-friendly snacks demonstrate that young consumers are not only demanding different kinds of snacks, but they are also changing the way that we snack. Indeed, there is a growing interest in products that are made with healthier ingredients, but also for products that have a fun and interactive element.
When it comes to snacking, many millennials are looking for new food products that are made with unexpected, better-for-you ingredients. This can include everything from superfoods such as kale and quinoa to more exotic ingredients such as coconut and truffle. Some examples of alternative snackfoods include Scandinavian rye chips, citrusy broccoli bites and sustainable South African beef jerky.
Aside from looking for healthier ingredients, millennials are also looking for snacks that are fun and shareable. Doritos Roulette chips is a perfect example of a millennial-friendly snack because this product essentially turns the act of snacking into a fun, interactive game that can be enjoyed by several people at once. Another great example is Walkers' Tear 'n' Share packaging, which allows millennials to turn a bag of chips into a bowl for sharing on the go.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
