As an alternative to snack bars that features chocolate and other sweet flavors, Mediterra developed a line of four savory snack bars that highlight some of the most beloved Mediterranean flavors.
The 'Savory Nutrition Bars' include varieties like Kale & Pumpkin Seeds, Bell Peppers & Olives, Sundried Tomato & Basil, as well as Olive & Walnuts. While these flavors are the primary stars of each snack bar, there are plenty of other unusual ingredients included as well, from protein-rich pea crisps and oregano to superfood amaranth puffs and cashew butter.
Since the benefits of adopting a Mediterranean diet are known to be multitudinous, these savory snack bars provide a taste of health without requiring a drastic change in diet. As an added bonus, in each snack bar, there's somewhere between five and six grams of protein.
Key Themes Behind This Trend
- Savory Nutrition Bars
- Disruptive innovation opportunity: Develop more savory snack bar options to cater to consumers seeking healthier alternatives to sweet snack bars.
- Mediterranean Flavors
- Disruptive innovation opportunity: Explore incorporating Mediterranean flavors into various food and beverage products to tap into the growing demand for global cuisine.
- Protein-rich Snacks
- Disruptive innovation opportunity: Create more protein-rich snack options to meet the needs of health-conscious consumers looking for convenient, on-the-go protein sources.
Where This Applies
- Snack Food
- Disruptive innovation opportunity: Develop innovative snack products that cater to changing consumer preferences for healthier, more diverse options.
- Functional Foods
- Disruptive innovation opportunity: Focus on creating functional food products that promote health and wellness by incorporating beneficial ingredients and flavors.
- Health and Wellness
- Disruptive innovation opportunity: Explore opportunities in the health and wellness industry by offering products that align with consumers' desire for nutritious and tasty options.
