What makes Jackson's Honest Potato Chips so unique is that they're the only certified organic coconut oil potato chips. Rather than being full of a bunch of additives and unhealthy fats, the healthy potato chips are only made with three simple ingredients: non-GMO potatoes, organic coconut oil and sea salt.
The family behind Jackson's Honest Potato Chips began creating the snack in their own kitchen as a healthy alternative for their kids, rather than snacks that are laden with polyunsaturated vegetable oils. Earlier in the year, a successful Kickstarter campaign helped the brand to develop healthy new chip flavors like Sea Salt, Salt + Vinegar, Sweet Potato and Mango Chili Lime. Now, the chips are starting to pop up in natural grocery stores and Whole Foods markets across the United States.
Why This Trend Is Growing
- Certified-organic Snacks
- The trend towards certified organic foods creates opportunities for snack companies to rebrand their products as healthier alternatives.
- Minimal Ingredients
- Minimal ingredient products like Jackson's Honest Potato Chips can disrupt the snack market by offering healthy options that appeal to health-conscious consumers.
- Homemade Snacks
- The popularity of homemade snacks creates opportunities for small businesses to develop and market their own recipes using simple, healthy ingredients like potato chips made with organic coconut oil.
Industries Being Reshaped
- Snack Foods
- Snack food companies can benefit from the trend towards healthy, minimally processed snacks by developing their own products using natural and organic ingredients.
- Organic Foods
- The popularity of certified organic foods presents an opportunity for companies to expand their organic product lines and appeal to customers looking for healthier food options.
- Small Scale Food Production
- As the popularity of homemade and healthy snacks grows, there is potential for small businesses to enter the snack market and produce their own artisanal snacks made with natural and organic ingredients.
