Pot Noodle recently added a mac and cheese flavor to its existing lineup of instant noodle cups. Over the past few years, there has been an increasing demand for cheesy flavors when it comes to savory snack foods. Now Pot Noodle is attempting to capture the cheese-loving demographic with its unexpected new product.
The new mac and cheese flavor from Pot Noodle boasts the distinctive cheesy taste of the classic comfort food in the form of a hearty instant noodle dish. The flavor is designed to appeal to consumers who are looking for a hot snack that is flavorful, but also quick and easy to prepare. The new variety follows the launch of the brand's You Can Make It campaign, which seeks to get a better understanding of what consumers are looking for when it comes to convenience foods.