The bag of Doritos Roulette chips takes snacking to a more interactive level. Playfully painful, each bag contains a few very hot chips that essentially turns the eating experience into a game. People can easily pass around a bag of Doritos Roulette chips in order to see who gets what when. A fun gimmick, it brings new life to the art of eating chips.
After all, Doritos Roulette essentially brings attention to the fact that eating such snacks is a very passive activity. It often accompanies a larger event, be it watching a movie or attending a party. Launched by PepsiCo, the Doritos Roulette chips was first launched in Canada, to the disappointment of many around the world.