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Pizza-Flavored Tortilla Chips

Doritos Loaded Pepperoni Pizza Offers a Zesty Flavor Experience

— October 4, 2022 — Marketing
The Doritos Loaded Pepperoni Pizza is the latest flavor of snack chip from the brand arriving in the UK market to offer consumers an alternative way to enjoy the classic taste of takeaway. The snack chips are crafted with the signature triangular format and are blasted with a specialty seasoning to have them taste just like a pepperoni-topped pizza. The snack is being launched in packs of 15 70-gram bag for retailers to stock with a suggested price point of £1.25 per pack.

Doritos Marketing Manager Alex Nicholas commented on the new Doritos Loaded Pepperoni Pizza snack chips saying, "We’re delighted to launch the new Doritos Loaded Pepperoni Pizza which taps into a very clear need from Gen-Z for new and exciting flavours that they can enjoy during sharing occasions. Taste and experience remain a priority for our brand, so by combining the indulgent flavour of pizza with our iconic chip, this launch will ensure we remain well-placed to meet this demand."
Trend Themes
1. Flavor Innovation in Snack Chips - Offering a new and exciting flavor profile in a classic snack food product presents an opportunity for snack companies to tap into consumers' desire for variety.
2. Targeted Marketing for Gen-z Consumers - Creating snack products that appeal specifically to Gen-Z's taste preferences can be a valuable strategy for companies looking to attract and retain younger consumers.
3. Convenience Food Crossover - Introducing flavors and formats of popular take-out foods into the snack food category offers an opportunity for companies to provide consumers with a convenient and portable way to enjoy their favorite flavors on the go.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage flavor innovation to stay relevant and appeal to changing consumer preferences and trends.
2. Marketing and Advertising Industry - As snack companies target specific demographics, the marketing and advertising industry can assist in creating effective campaigns and messaging to reach those consumers.
3. Convenience Store Industry - By introducing more convenient and portable snack options, the convenience store industry can expand its offerings and appeal to consumers looking for on-the-go food options.
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