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Sushi-Flavored Chips

Calbee's Sushi Snack Mimics the Flavor of O-Toro Tuna

— July 18, 2015 — Lifestyle
By producing bold flavors like sour citrus and pizza as potato chips, Calbee continues to prove itself unafraid of experimenting with food, especially in the development of a new sushi snack.

One potato chip bag from the experimental snack brand is meant to taste like o-toro, known as a premium sushi-grade tuna. To simulate the fishy flavor, Calbee uses ingredients like avocado, soy powder and wasabi to recreate a salty, spicy flavor. This combination of ingredients is based around the practice of dipping a piece of avocado into a dish of wasabi and soy sauce, which is said to perfectly replicate the taste of o-toro.

Although the rest of the world tends to gawk at some of the unusual chip flavors that come out of Asia, Lay's Do Us a Flavor contest and other experimental brand flavors are helping to popularize potato chips that taste like an entire meal.
Trend Themes
1. Bold-flavored Chips - Opportunity for snack companies to create innovative and unique chip flavors that mimic different dishes and cuisines.
2. Experimental Snack Brands - Opportunity for snack brands to develop unusual and adventurous flavors to stand out in the market.
3. Potato Chip Innovations - Opportunity for companies to push the boundaries of potato chip flavors, offering consumers new and exciting taste experiences.
Industry Implications
1. Snack Food - Snack food companies can explore and innovate with unique chip flavors to attract customers looking for adventurous taste experiences.
2. Food and Beverage - The food and beverage industry can incorporate innovative chip flavors into their products, catering to consumers seeking new and diverse taste options.
3. Food Manufacturing - Opportunity for food manufacturers to create and produce unique chip flavors that offer a twist on traditional snacking options.
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