These inventive kale chips offer consumers healthier and more flavorful alternatives to the classic potato chip.
Kale chips can be found on the shelves of a store or made at home in a variety of flavors that emulate classic potato chip flavors like salt and vinegar or barbecue. Some of the most inventive types take inspiration from different regions of the world, while others experiment with chocolate-covered coatings, as well as sweet pineapple and coconut seasonings to provide an alternative to the many savory varieties available on the market.
The popularity of kale as a superfood snack has paved the way for other vegetables like parsnip, spinach, beets and Brussels sprouts to be turned into flavorful crisps.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 66%
Freshness 8%
