With many consumers partaking in superfood snacking, kale snacks have become extremely popular. Kale chips typically consist of coating the leafy green in fun snack flavors, but Simply 7 decided to take an entirely new approach to the way it produces its snacks.
Simply 7's Kale Chips come in flavors like Dill Pickle, Sea Salt and Lemon & Olive Oil that are made by combining this superfood green with potato starch. This formula creates a more traditional chip snack, while also delivering a boost of nutrition—these kale chips provide 80% of one's required daily Vitamin K dose.
These green-tinged kale chips are are ideal for consumers who want the comforting crunch of a familiar snack food, without losing out on flavor or health benefits.
Key Themes Behind This Trend
- Superfood Snacking
- The rise of kale chips suggests an opportunity for other superfoods to be incorporated into snack products.
- Hybrid Snacking
- Combining two seemingly different ingredients, such as kale and potato, can create innovative snack products that cater to both taste and nutrition.
- Functional Snacking
- Snack products that provide health benefits, such as Simply 7's Kale Chips delivering 80% of one's required daily Vitamin K, can appeal to consumers seeking healthier snacking options.
Where This Applies
- Snack Foods
- Snack companies can capitalize on the popularity of superfoods and healthy snacking trends by incorporating new and unique ingredients, flavors, and formulations.
- Health Foods
- Food companies that specialize in health foods and products can expand their offerings by innovating in the snack category, particularly with functional snack products like kale chips.
- Convenience Foods
- Convenience store chains and brands that offer grab-and-go snack options can tap into the growing demand for healthier and more unique snacking choices by adding hybrid and functional snack products, like Simply 7's Kale Chips, to their inventories.
