'Poshcorn' is now available in for the form of a handy sharing bag. With the holidays just around the corner, many consumers are stocking up on more of their favorite items. This super-sized snack is perfect for the holiday season because it is large enough to share with friends and family.
Poshcorn is a popcorn treat made from gold standard corn. The product is marketed as a more gourmet type of popcorn because it is popped until it is light and fluffy. Although Poshcorn is already a standard party snack, the company wanted to make it easier for consumers to share their favorite variety with friends and family. As a result, the company is now selling its popcorn in 270g 'pillows.' As the brand's marketing director Jocelyn McNulty explains, "this pack will hopefully sit at the heart of good times all over Britain throughout the festive period."
The super-sized sharing bag is available from now until the end of December.
Why This Trend Is Growing
- Sharing-sized Snacks
- Snack brands can capitalize on the trend of providing larger, shareable snack bags, especially around holiday seasons.
- Gourmet Popcorn
- The success of 'Poshcorn' shows that there is a market for more elevated and higher-quality versions of classic snacks like popcorn.
- Convenient Packaging
- Brands can consider more convenient and easy-to-use packaging options that cater to consumers who are looking for on-the-go options.
Industries Being Reshaped
- Snack Food Industry
- Snack companies can innovate by offering larger, sharing-sized bags of their products, especially for seasonal occasions.
- Packaging Industry
- There is an opportunity to create more convenient and user-friendly packaging tailored towards specific snack products like popcorn.
- Gourmet Food Industry
- The emergence of 'Poshcorn' highlights a potential market for more gourmet and indulgent twists on classic snack foods, which could be further explored by gourmet food companies.
